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SMBs Should Email Early During the Holiday Season

Small businesses should have already sent their Thanksgiving email marketing messages by now, according to GoDaddy. The company recently analyzed more than one billion emails sent by its small business clients from November 2014 to January 2015 and discovered that emails sent on November 16, the Monday before Thanksgiving week, had open rates that were 14 percent higher than the average daily open rate over the November to December period. 

Read the whole story at Direct Marketing News »

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