Bayer AnimalHealth LLC is launching a campaign aimed at engaging with pet-loving consumers and helping animals in shelters.
In coordination with Adopt-a-Pet.com, the company is asking consumers to “Share For Shelters.” For every posted photo of their pets, Bayer will give pet care products to select shelters and rescues across the U.S. that are a part of Adopt-a-Pet.com's network.
Pet photos shared through Dec. 31 will populate a digital photo collage featured at the campaign hub, www.ShareForShelters.com. This site will also highlight tips on how to keep pets healthy and encourage visitors to consider a shelter adoption if they are interested in rescuing a dog or cat.
Adopt-a-Pet.com is one of North America's largest pet adoption Web sites. The non-profit benefited from a campaign with Coldwell Banker earlier this year. The Web site connects more than 15,000 animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies with potential adopters. The site, which also receives support from Purina and Petco Foundation, showcases purebred and mixed breed pets for free to millions of adopters each month.
Pet owners can support the campaign by uploading pet photos tagged with #ShareForShelters on Twitter, Instagram or Facebook; uploading a pet picture from Facebook or a personal device directly or sharing — via social media — one of Bayer's pet health tips or pet facts from the Share For Shelters Web site.
Each social share will give Bayer products — up to a total retail value of $20,000 — to Adopt-a-Pet.com, which, in turn, will distribute them to animal shelters and rescue organizations in need of parasite prevention products for the adoptable dogs and cats in their care.
Pet owners are encouraged to share photos of their pets and to frequently check the site to see their photos featured in the digital collage. In addition, Bayer will award a prize pack to the individuals submitting the five photos that receive the most likes across all social media platforms.
"A big part of pet ownership is ensuring that our dogs and cats have protection against parasites year-round, but for some shelters and rescues, the cost of providing regular pest prevention to dozens or hundreds of pets can be costly,” said Ian Spinks, president and general manager, Bayer Animal Health Division, North America, in a release.
Bayer's past support of Adopt-a-Pet.com has helped the effort to provide nearly 16,000 shelters and rescues with the opportunity to advertise their homeless pets to millions of adopters a month for free via our Web site, says David Meyer, president of Adopt-a-Pet.com.