Joe Marchese, founder of true[x], argues that ad blockers should be an industry-wide wake-up call. The situation with digital advertising is so dire that the only fix might be to reset. In a
fascinating column for the WSJ, Marchese states: "I wish I could go door to door and help people install ad blockers. Door to door, like Don Draper meets Johnny Appleseed, but for ad blockers. It may
sound like I’m a turncoat selling out my own profession. So before you start yelling, here’s the high-level argument: Most of what ad blockers would block was junk/fraud anyway. Digital
advertising is in a crisis – or a 'subprime state,' if you will. In addition to a flood of near-valueless, low-viewability impressions, fraud is everywhere, whether as bots or ad injection. The
race to the bottom seems to have reached its destination." And he doesn't end there...
Read the whole story at Wall Street Journal »
