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Data Mining Firm Scours High School Yearbooks To Find Kasich Supporters

Applecart, a New York firm hired by a pro-Kasich Super-PAC, has been examining all kinds of sources to find potential supporters for the Ohio governor. Apart from yearbooks, the firm has been looking at church lists, sports rosters and other national sources. They use this data to then pin-point people who are influential within their personal networks

Read the whole story at Bloomberg »

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