Some interesting bits from the UK: Rebecca Muir, ExchangeWire, head of research and analysis, notes in ExchangeWire that 86% of UK media agencies are incorporating ad tech into their businesses; 41%
of financial institutions spend less than 20% on programmatic media; 25% of Brits plan to purchase on Black Friday; and 75% of them use smartphones to access social media. More data points in
the story.
Read the whole story at ExchangeWire »
