High-end fashion brand Belstaff has appointed Droga5 London as its new creative agency after a review. The agency will handle the business out of its London office.
There was no recent AOR incumbent.
The agency said it would work with the brand, which has global expansion plans, on the concepts behind all integrated creative strategy across the brand’s media mix and will be responsible for its execution.
Droga’s first work will be a brand-communication campaign slated to make its debut in April 2016, featuring actress and Belstaff brand ambassador Liv Tyler, who will also be contributing creatively on a women’s collection.
The campaign will be comprised of digital, TV, social, print and out of home.
“As Belstaff continues to grow its presence around the world, it’s critical that we have the right partner agency to help us broaden ourselves creatively and push our business forward,” said Gavin Haig, CEO of Belstaff. “We were energized by the daring and adventurous qualities of Droga5 London.”
Belstaff, founded 90-years ago in the UK is now part of the privately held and Luxembourg-headquartered JAB Holding Company.