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Group M Raises Prediction On Ad Growth

  • Campaign, Monday, November 30, 2015 6:56 AM
Britain’s biggest media buyer said ad revenue this year will rise from 6% to 7%. Group M is now upbeat about next year after previously forecasting growth would slow. It has hiked its forecast for 2016 from 5% to 7%, taking annual expenditure on advertising to GBP17 billion. Significantly this would also make 2016 the fifth consecutive year that ad spend has outpaced GDP growth in the wider economy as Britain performs more strongly than every other leading developed country.

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