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Cinema Ad Revenue Expected To Leap 23% This Year

  • Campaign, Monday, November 30, 2015 6:55 AM

The surge is thanks to the unexpectedly strong performance of Spectre, the latest James Bond film, and a surge in children going to the movies. WPP’s Group M, Britain’s biggest media buyer, said in its latest forecast of the ad market: "Bond lifted annual revenue by 11% on its own, and the year has yet to round out with Star Wars." Children’s box office is up 50% on the year, boosted by two big films from Disney’s Pixar studio, Inside Out and Home.

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