AdExhanger notes that American Express would like to do more with programmatic video and TV, but that "technology and scarce inventory are stymying growth in programmatic TV, specifically." David
Szahun, director of US media and digital partnerships for American Express, sees the most demand and opportunity for what he calls “addressable, programmatic TV,” but it’s still
largely a pipe dream for premium, national inventory.
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At last, someone is telling it like it really is.