• by Sara Guaglione , December 3, 2015

Variety has promoted Brooke Turpin to vice president global consumer and strategic partnerships.

Turpin will be responsible for Variety’s worldwide consumer revenue across digital, print and events, as well as key consumer accounts within parent company PMC's fashion trade publication, WWD.

Turpin joined Variety in 2009. Before this promotion, her previous title was managing director of strategic partnerships, where she led development of the company’s new revenue streams. Turpin also managed the events and conference division.

Turpin will continue with these duties in her new role. She is based out of Los Angeles.

"Brooke is a talented executive who has pioneered significant growth for our events and summits business," stated Variety publisher Michelle Sobrino-Stearns.

Under Turpin’s leadership, the business unit averaged over 40% growth per year, attributed to the success of the development of Variety’s events and summits, such as Big Data, The Power of Women series and StyleMakers.

"It only makes sense for us to have Brooke cross-over to lead our global consumer initiative across all platforms, print, digital plus events and summits," Sobrino-Stearns added.

Turpin developed and produced brand-funded events that brought Fortune 500 companies to the publication, including Samsung, Audi, Mercedes-Benz, Delta Airlines and L'Oreal.

Prior to her work at Variety, Turpin held positions in entertainment marketing at St. Jude Children's Research Hospital and City of Hope. Turpin gained her consumer marketing expertise from her nine years at Barneys New York, where she held senior level positions in both advertising and public relations.