• by Amy Corr  @MediaPostOTL, December 3, 2015

Ty Inc, maker of Beanie Babies, launched its first TV spot on Black Friday to promote "Peek-A-Boos," plush animals that hold a tween's mobile device. The cuddly animals are soft, cute and keep phones in place while kids play a game, watch a movie or FaceTime someone.  Perhaps they will also help with text neck? The ad follows a bunch of cute kids from the time they wake up until it's time for bed. One girl starts her day bygrabbing her phone from her nightstand; another girl has her animal and phone propped in her locker for easy texting; one boy does math problems. Interspersed between is a bunch of dancing and saying "Peek-A-Boo." See it here, created by Leo Burnett Chicago.