AT&T's Digital You Program Teaches Calif. Seniors

As a company dedicated to telecommunications and technology, AT&T wants to be sure as many people as possible understand how all of those elements fit together. 

Earlier this year, the company launched “Digital You,” an initiative providing online tools apps and resources for people of all ages to learn more about technology and online safety and security. This week, the company launched a program in California to teach older adults how to better use tablets and smartphones. 

“We know that the majority of seniors and older adults are online,” Gwen Oldham, director of citizenship and sustainability for AT&T California, tells Marketing Daily. “But there are a lot of studies and information [indicating] that they want help on mobile technology.”

The series of workshops (developed in collaboration with the OASIS Institute) include topics such as, “Navigating a Tablet.” The free sessions will occur in collaboration with several senior organizations throughout the state. The company expects to hold 20 such workshops throughout the state over the next six months, Oldham says.



“We wanted to make sure seniors were more confident with using digital technology,” Oldham says. “These are intended for seniors who’ve never used mobile technology.”

AT&T launched its “Digital You” program in August, working with organizations like The OASIS Institute, AARP and Common Sense to promote online safety information in a number of formats to different audiences. As part of the program, the company also developed a free interactive game, “Digital Compass” with Common sense to teach middle schoolers about the real-world impact of online behaviors.

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