• by Amy Corr  @MediaPostOTL, December 4, 2015

Lyle Yetman joined McKinney as group creative director on CarMax and ESPN. He makes the move to North Carolina from California, where he most recently served as creative director at Butler, Shine, Stern & Partners. Yetman began at the agency as a copywriter and became a creative director on award-winning work for MINI, Priceline and DraftKings.com. During his 11 years at BSSP, he also worked on Converse, Google, Chipotle, Sprite and El Pollo Loco. "I'd heard a lot about Lyle and his work before he decided to make the move to the Triangle," said Jonathan Cude, chief creative officer of McKinney. "He has a passion for the industry and for finding the best ways to connect brands to what people really care about. That's a killer combination."