• by Amy Corr  @MediaPostOTL, December 4, 2015

Cobra Puma Golf named J. Walter Thompson New York as its lead creative agency. JWT has served as Puma's lead global creative agency for the past two years. VML previously handled the account. A subsidiary of Puma since 2010, Cobra Puma Golf consists of two brands: Cobra Golf, a manufacturer of clubs and accessories, and Puma Golf, a global apparel, footwear and accessories brand. The agency has begun work on a global brand campaign that include television, print, digital and social media elements. "With J. Walter Thompson's proven track record and deep understanding of the PUMA brand, a partnership between COBRA PUMA GOLF and J. Walter Thompson is a natural and exciting extension of our already strong collaborative relationship," said Robert Philion, president and CEO, Cobra Puma Golf. "We are excited to have them on board, helping us to expand our brands' reach through our marketing stories and creative campaigns." Cobra Golf spent $4.2 million on measured media in 2014 and $2.8 million the first six months of 2015, while Puma USA, consisting of all Puma brands, spent $10.2 million on measured media in 2014 and $1.1 million the first six months of 2015, per Kantar Media.