Around the Net
TV, IoT Role Seen in Cross-Device Targeting
- eMarketer, Wednesday, December 9, 2015 10:05 AM
As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer’s Lauren Fisher about cross-device targeting moving onto newer arenas like television and the internet of things (IoT). eMarketer: What are some of the big trends you’ve seen unfolding in cross-device targeting over the past 12 months?
