Seventy-three percent of Millennials (ages 13-34) watch network and cable TV shows regularly, according to a TiVo Research study -- with 61% of them regularly using streaming services.
In contrast, 51% of slightly older GenXers (35- to-49-year-olds); 39% of Baby Boomers (50-68); and 26% of the “Silent Generation” (69-74) regularly stream TV shows.
The study also says 40% of those Millennials regularly use a pay TV provider (cable, satellite, telco) to watch TV -- down three percentage points from 2014.
Despite increasing changes in the ways that TV/video are viewed, TiVo says young consumers aren’t ready to abandon traditional pay TV providers: 79% are not seriously considering to cancelling pay services.
This is about the same number -- 80% -- for GenX, Boomers and Silent Generation consumers.
TiVo’s 2015 Millennial Video Entertainment survey was conducted online of 3,001 people ages 13 to 74 during the period of October 19-22, 2015.
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Not buying it. Growing evidence of actual cord-cutting is superior to surveys of self-reported intent. Did I not just read that ESPN has lost $2B to cord-cutting?
http://www.businessinsider.com/espn-cord-cutting-losses-2015-12
I feel your pain, Douglas. It's always inconvenient when people in surveys---who, on this particular subject, have no reason to lie----fail to support the "sky is falling" narrative.
Agreed, Doug and Ed. There is also much context & detail missing. What constitutes "regularly?" Were the top boxes collapsed to garner numbers? Viewing "any" pay channel/service within the last X days? Was the respondent the subscriber (some millenials still live with Mom & Dad)? Was viewing on a pay service clearly defined during the interviews? Were smart TV's factored into the mix? The list certainly can go on...just as cable disconnects and downgrades are systematically, if not radically, increasing.
http://www.medialifemagazine.com/yet-evidence-cord-cutting-real/
Snip Snip. PayTv bundles going the way of Buggy Whips.