Around the Net
Unilever Imagines A World Where Consumers Own Their Own Data
- The Drum, Thursday, December 10, 2015 8:04 AM
Unilever is trying to work out how personalised marketing works in a fast-dawning market where it has to effectively rent data from customers who are in control of how they monetise their personal information. It forms the crux of how the world’s second largest advertiser adapts to a FMCG space where product is no longer king.
