BIZ DEV: Erwin Penland Named AOR For Califia Farms

Following a review, Erwin Penland was named agency of record for beverage company, Califia Farms. The agency will handle all digital and creative projects, including business strategy, social media and print elements. Califia Farms' product lineup includes almond milks, coffee creamers, concentrated and ready-to-drink cold brew coffees, and specialty citrus beverages. The account will be led by Kat Shafer senior vice president, group account director and John Cornette executive vice president, executive creative director. "The EP team has a creative spirit that matches Califia Farms' and we know this partnership will help us elevate our brand performance across all of our exciting and ever-evolving categories" said Victoria Nuevo-Celeste, vice president of marketing at Califia Farms.

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