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Sport England Hails 'This Girl Can' Success And Vows To Remain Customer Focussed

Sport England says the ‘This Girl Can’ campaign has made a “real difference” to women’s participation in sport and that it will now take a similar “consumer-focused approach” to boost take-up of sport among other groups where figures remain low. According to Sport England, the number of people playing sport regularly has increased by 245,000 since June to 15.74 million -- with the number of women playing sport for at least half an hour once a week increasing faster than the number of men.

Read the whole story at Marketing Week »

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