• by Amy Corr  @MediaPostOTL, December 11, 2015

Following a review, ALDI Nord named McCann Worldgroup Germany as its marketing agency of record, charged with integrated marketing communications and advertising services in Germany. McCann Germany will create a new Dusseldorf-based agency working for the discount retailer. The new agency will focus on marketing and communications, along with digital channels and emerging technologies. The main goal will be to place greater emphasis on customer needs. "McCann Worldgroup is one of the leading integrated marketing agencies and seamlessly unites successful consumer research, marketing communications and technological innovation," said Kay Ruschoff, managing director, marketing & communication, at ALDI Nord. "In addition, the agency understands the retail business, which makes it a valuable partner. In the implementation we will - as always - focus on our customers' needs. We look forward to a great collaboration." Added Ruber Iglesias, CEO of McCann Worldgroup Germany: "ALDI Nord makes customers its main focus and is highly regarded and appreciated by its customers. We feel proud to be selected as AOR. The company invented the discounter category and we are looking forward to supporting them in developing new marketing and communication activities across all channels and touchpoints." ALDI Nord spent $47.3 million on measured media in 2014 and $17.7 million the first six months of 2015, according to Kantar Media.