• by Amy Corr  @MediaPostOTL, December 14, 2015

The Martin Agency was tapped by Land O'Lakes as agency of record for its retail dairy foods brands including LAND O LAKES and Kozy Shack. The agency will handle communication planning and creative development as well as media planning and buying. For the review, The Martin Agency partnered with fellow Interpublic Group agency, Casanova Pendrill, for Hispanic marketing. The three-month review was conducted by consultant SelectResources International. Mithun previously handled the account. "We're delighted to begin work with The Martin Agency," said Tim Scott, chief marketing officer at Land O'Lakes, Inc. "From their speed in learning our business to their translation of strategy into impressive initial creative thoughts to their chemistry with our team, it's already a strong partnership." Land O'Lakes spent $8 million on measured media in 2014 and Kozy Shack spent close to $2.5 million on advertising in 2014, according to Kantar Media. Additional Martin Agency clients include Benjamin Moore, Chips Ahoy!, Discover, ExxonMobil, GEICO, Hanes, JFK Presidential Library and Museum, Oreo, Stolichnaya and Walmart.