PushSpring Partnerships Expand Data Set

PushSpring, a mobile audience data platform, announced a series of partnerships today with several companies to expand the availability and distribution of its deterministic data set.

Centro DSP, Lotame, StrikeAd and Google’s DoubleClick are now all integrated with PushSpring’s platform.

“We now have partnerships with five of the top DMP and DSP players, and are in serious talks with three others,” stated Karl Stillner, CEO of PushSpring.

PushSpring provides an SDK to developers, which aggregates data about their users and reports it back using anonymous personas like “fitness enthusiasts” or “news junkies.” Some of the data signals that PushSpring collects come from apps that do not serve ads, such as financial and certain travel apps.

The data can then be sold programmatically across various data exchanges, and DSP’s, including Oracle’s Audience Data Marketplace, Nielsen’s Exelate, Lotame, Google's DoubleClick Bid Manager, Trade Desk, Centro’s Site Scout and NetAdge.

The company also closed a $5 million Series A funding round in July.

Cross-channel advertising is quickly becoming the modus operandi of mobile marketers and advertisers, but the data that comes from mobile devices can be both overwhelming in its scope and unreliable or hard to pin down to a particular segment, unlike the data from cookies on laptops and desktops.

Programmatic advertising ads another layer to that trend, enabling brands to reach an ever-greater swath of customers with increasing granularity of data.

 

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