Around the Net
Nestle Starts Looking For A Digital Agency
- Campaign, Tuesday, December 15, 2015 6:25 AM
The brand has issued RFPs to agencies, and there is no intermediary involved. The brief includes digital strategy and work to push people to a new website. Nestle’s confectionery brands include Kit Kat, Aero, Rowntree’s and Quality Street. In March, Nestlé took on Partners Andrews Aldridge as its lead UK customer relations agency, with a focus on the Nescafé Dolce Gusto coffee brand. Last year, Nestlé picked VivaKi and ZenithOptimedia to handle its GBP60 million UK media business, dropping Mindshare.
