Around the Net

Carlsberg Aims To Move Beyond Lad Culture With Euro 2016 Sponsorship

Carlsberg is looking to “move beyond” lad culture with its sponsorship of Euro 2016, but admits there will be challenges in appealing to football fans when England, Wales and Northern Ireland are all involved in the competition. Its Euro 2016 sponsorship campaign will be fronted by former Manchester United goalkeeper Peter Schmeichel as he talks up Carlsberg’s commitment to “do it better for the fans”.

Read the whole story at Marketing Week »

Next story loading loading..