PayPal Airs First Super Bowl Spot In First Quarter

PayPal, the online global payments company, will air its first Super Bowl commercial -- poised to be “more than a commercial.”

The 45-second spot, created by Crispin Porter + Bogusky L.A., will air during the first quarter of the big game.

“This ad is more than a commercial, it’s our opportunity to introduce the world to PayPal’s vision for the future of money and to empower people and businesses to move and manage money securely, efficiently and affordably,” said Greg Fisher, vice president of global brand marketing for PayPal.

Fisher adds that the campaign is “designed to start a larger conversation about a reimagined financial world that must include everyone.”

TV’s most-viewed program of the year will air on CBS on Feb. 7, taking place at San Francisco 49ers Levi's Stadium in Santa Clara, Calif., near where PayPal and other technology companies have their headquarters.

advertisement

advertisement

CBS is getting around $5 million for a 30-second commercial, another record for the big football event. CBS is virtually sold out of advertising inventory, but CEO Les Moonves said recently that a spot or two will most likely be available and will go for a price well north of that $5 million figure.

PayPal has become an independent company, spinning off from eBay in July.

Next story loading loading..