• by Larissa Faw , December 15, 2015

BrandFire's new strategy to concentrate on emerging companies is paying off with four new business wins.

This year the creative agency developed a “creative salon” environment that "welcomes talent, energy and entrepreneurial spirit, and that increased foot traffic through its conference room," says President Adam Padilla.

"We are making sure that well-funded startups know that now there is a go-to creative and strategic shop that can meet all of their needs and give them that competitive edge to compete with the big boys," he says. 

While these brands may not be million-dollar accounts, these partnerships can be more rewarding since the seven-person shop is working with the brand to build an identity from scratch.

The newly awarded accounts include healthy snack company Sunsana Snacks, founded by Yvonne Wang. The scope of work includes developing branding, taglines, positioning and packaging.

Also, event and marketing agency Enter Works has hired the agency for a brand identity assignment. And Panda Plates, a start-up that delivers fresh meals for kids is seeking a brand identity and ways to raise its brand awareness. 

"Our new accounts have come as a result of leveraging existing relationships plus becoming more active in sharing our story through our social media channels like Facebook and LinkedIn," says Padilla. 

Founded in 2012, the New York-based agency also works with Tom Brady,  RUN DMC, and Zico Coconut Water.