• by Steve McClellan  @mp_mcclellan, December 15, 2015

WPP’s Ogilvy & Mather has promoted Anthony Wong as Worldwide Effectiveness Director, effective January 4, 2016. This will be a dual role for Wong who is based in Hong Kong, and is also Global Client Leader for TeamHW – WPP’s agency team dedicated to Chinese telecommunications giant Huawei.

Miles Young, O&M’s Global Chairman and CEO said: “Earlier this year we mourned the death of Tim Broadbent who had held this position since 2009. I feel in my heart that no one would be more pleased than Tim by Anthony’s elevation. Tim taught Anthony all he could about everything he knew, and he is the perfect example of the type of intelligent and thinking leader we need in our business.”

In the new role, Wong is tasked  with championing Ogilvy’s effectiveness culture, and working with both clients and global account teams to develop more effective communications. In his previous position as O&M’s President of Global Brand Management in Asia Pacific, he won more than 30 effectiveness awards, including IPAs in London, China and Malaysia.

Commenting on his appointment, Wong said: “Effectiveness in communications needs to be as scientific of an investment as any other decision in the boardroom for brands today.”