• by Tobi Elkin  @tobielkin, December 16, 2015

Berlin-based adsquare, an audience management platform for mobile programmatic advertising, on Wednesday said it added several new global data brands to its portfolio in a bid to strengthen its position as a provider of mobile audience data.

The company said it added Acxiom, AZ Direct, Experian, HERE, The Local Data Company, ONS, Schober, TomTom and The Weather Channel, among others data providers, in a release. The partnerships are intended to help advertisers leverage household, places, events and weather data from online, offline and mobile sources to target audiences using criteria best suited to their individual brand needs. Global marketers are looking for a deeper understanding of their audiences and obtaining reliable mobile audience data is a key need.
 
“The ability to browse and select from different data providers via one single platform opens a world of opportunity for us” said Uli Heimann, diirector of data solutions at Annalect, Omnicom's data agency, in the release.  “We’re very much looking forward to testing the full potential of adsquare’s platform and more specifically, exploring the vast amount of data within it with full transparency.”