The company said it added Acxiom, AZ Direct, Experian, HERE, The Local Data Company, ONS, Schober, TomTom and The Weather Channel, among others data
providers, in a release. The partnerships are intended to help advertisers leverage household, places, events and weather data from online, offline and mobile sources to target audiences using
criteria best suited to their individual brand needs. Global marketers are looking for a deeper understanding of their audiences and obtaining reliable mobile audience data is a key need.
“The ability to browse and select from different data providers via one single platform opens a world of opportunity for us” said Uli Heimann, diirector of data solutions at Annalect, Omnicom's data agency, in the release. “We’re very much looking forward to testing the full potential of adsquare’s platform and more specifically, exploring the vast amount of data within it with full transparency.”