TV Everywhere Slow-Growing, More Popular Among Younger Users

TV Everywhere usage continues to grow, although at a slow rate -- with young consumers its strongest users.

A new study shows that 53% of consumers in pay TV homes have used various TV Everywhere platforms to watch shows on a computer, mobile device, or TV set — up from 43% in 2012, according to GfK, the consumer market researcher.

Viewers are turning to traditional TV Everywhere platforms at roughly the same rate as three years ago. The leading places to access content, at 16% each, are TV network Web sites and TV network smart TV apps.

Fifteen percent of usage comes from pay TV provider smart apps and 14% from TV network mobile apps.

Consumers 13 to 35 years of age and those 36 to 49 years of age use mobile sites/apps and smart TV apps at a rate two to four times higher than for older consumers age 50-64.

The study says 42% of pay TV homes have taken advantage of TV Everywhere offerings from multichannel video program distributors, with 46% getting TV Everywhere content from TV network apps

Perhaps the most sobering part of the study was that GfK says “only 25% of consumers, ages 13 to 64, report having heard of the expression 'TV Everywhere' – essentially the same level as in 2012.”



1 comment about "TV Everywhere Slow-Growing, More Popular Among Younger Users".
Check to receive email when comments are posted.
  1. Ed Papazian from Media Dynamics Inc, December 18, 2015 at 10:02 a.m.

    Small wonder that so few consumers have heard of the expression "TV Everywhere". After all, how many of them read Media Post, and the other media trade press? In the real world, people just use whatever "platforms" they choose to without creating fancy, umbrella-style characterizations to describe their media habits. As for the amount of usage, so far "TV Everywhere" is an occassional experience for most people ---even many "millennials".

Next story loading loading..