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Grocery Store Chain Links Beacons, Music For Coupons

Food Lion is giving shoppers a way to save money by using the Shazam application to listen to a location’s music, in an innovative mobile coupon experience that also leverages beacons. The grocery store chain is providing its in-store shoppers with a modern couponing experience, streamlining the process as well as making it an interesting experience. While the store’s music plays through overhead speakers, mobile device users allow the Shazam app to listen to the audio which then brings them to a page providing a wide range of product discounts.

Read the whole story at Mobile Commerce Daily »

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