Web services provider GoDaddy has named WPP's MEC as its first global media agency of record. The award follows the client's decision last month to appoint Omnicom's TBWA as its first global creative agency.
The scope of work for the media assignment includes media planning and buying for analog and digital channels and data analytics and insights in all markets the firm operates in. The company currently serves 13 million customers in 37 countries.
MEC has worked for GoDaddy in India and the UK since 2014. It was just in January of this year that the tech firm appointed Interpublic's Initiative to handle U.S. media buying duties, which MEC will now handle under its new remit.
GoDaddy spends an estimated $80 million on ads each year, about $40 million of it in the North America region according to RECMA.
"Our decision to move GoDaddy's media business to MEC is a natural step as GoDaddy expands our business globally,” said GoDaddy Chief Marketing Officer and Executive Vice President of Digital Commerce Phil Bienert. “We looked for a strong partner with local media expertise and global technology and tools to help drive forward our efforts to reach small businesses at the right time with the right medium. MEC shares our passion and vision for delivering locally-relevant, targeted messaging to connect with people worldwide."
The business will be led out of MEC New York, with support from its San Francisco office. The win follows last week’s news that MEC won the U.S. L’Oreal media business.