Around the Net
Survey Says 7 In 8 Shoppers Unmoved By Emotional Christmas Ads
- The Drum, Thursday, December 17, 2015 6:57 AM
Marketers are being given something to chew over this Christmas alongside their turkey following publication of a SurveyMonkey analysis of Christmas advertising campaigns, which found that just 12% influence consumer shopping habits. A massive seven in eight of those surveyed indicated that advertising camapigns held no sway over their purchase decision, insisting that quality and price were the determining factors in what gets boxed up under the tree.
