With some huge contracts and tenders up for renewal, the industry's major players have brought their "A game" to the table and the industry as a whole has taken a huge step forward. 2016 is set to
propel OOH to even loftier new heights -- and hopefully greater market share. Shifting contracts and private equity ownership will lead to greater market consolidation in 2016, resulting in renewed
market investment, rapid advancements in data and technology infrastructure, and innovation beyond anything we have seen before.