Hoffman will look to develop greater value programs for A+E’s advertising clients. He will combine his efforts with those of Lance Still, SVP of branded content, who recently joined A+E Networks. Still had been with The Weinstein Company.
Hoffman will report to Peter Olsen, EVP of advertising sales, A+E Networks.
Both Hoffman and Still will work with A+E Studios, a new content generator for the company; A+E partner Superb Entertainment; the soon-to-be-launched Viceland network; and the A+E Network-backed premium cooking app, Panna.
Hoffman departed NBC in October 2014 as EVP of sales and marketing for NBC Entertainment. For the last three years, NBC has undergone a big restructuring of its advertising sales division under Linda Yaccarino, chairman, advertising sales and client partnerships at NBCUniversal.
Hoffman was responsible for selling prime time and late-night programming, as well as overseeing Universal and SyFy. He started his career with NBC in 1987, selling advertising for Sports Channel America and CNBC.
Before NBC, he was sales development manager for Skiing magazine. He was also vice president/associate publisher with SportsLink Service, a New York-area sales organization.