BIZ DEV: Weistec Engineering Taps Kahn Media To Handle PR Duties

Kahn Media was named public relations agency of record for Weistec Engineering, a designer and manufacturer of ultra-high performance parts, lifestyle accessories and apparel for Mercedes AMG enthusiasts. Kahn Media will work with Weistec to develop a brand strategy that expands its customer base beyond AMG enthusiasts. The agency will also handle PR for Weistec's new racing team which will field two AMG Customer Sports GT3s in the Pirelli World Challenge series next year. "We've seen what Kahn Media has been able to do with its other clients and we thought that working with them would be a natural fit," said Steven Aytnel, Weistec's director of operations. "It also helps that the whole company seems to be composed of hardcore car enthusiasts. I really feel like we're speaking the same language."
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