Around the Net
Fitbit Inks Marketing Deal For Marathon
- Mobile Marketing Watch, Thursday, December 17, 2015 8:22 PM
Marathon LLC and Fitbit, Inc. announced a multi-year partnership beginning with the 2016 Skechers Performance Los Angeles Marathon. The goal of the partnership, we’re told, is to provide runners of all levels with a “positive experience and the tools they need to train smarter and reach their goals.” Incidentally, Fitbit will be the official sponsor of the Skechers Performance Los Angeles Marathon App and the official tracker of the Skechers Performance Los Angeles Marathon and other LA Marathon LLC properties.
