Around the Net
In the Era of Personalization, ESPs Should Reconsider Pricing Model: Report
- VentureBeat, Friday, December 18, 2015 7:31 AM
Personalized email drives email's success, but it also means sending less email which could be an issue for ESPs who charge by volume, Venture Beat reports. VB Insight analyst Andrew Jones, recommends that EPS adjust their traditional ESP pricing model and price by the capabilities and ability to send relevant emails rather than pricing by volume.
