• by Karlene Lukovitz  @KLmarketdaily, December 18, 2015

Mike's Hard Lemonade is celebrating the long-awaited (and long-hyped) release of "Star Wars: The Force Awakens" by running a two-day sweepstakes offering two custom "Mike's Sabers" as prizes.

Fans age 21 and older can enter on Dec. 18 or 19 by commenting on Mike's' posts about the sabers on the brand's Facebook or Instagram pages, or retweeting its saber post on its Twitter account. The comments and retweets must include the hashtag #MikesHardMikesabersSweepstakes.

Aside from some paid support on Facebook, the promotion is relying on organic sharing, the brand reports.

In addition to the sweepstakes, Mike's has been sharing "Star Wars"-themed content on the three social channels. It has also been using posts to point out that it has added names from the movie franchise (such as Echo Base, Death Star and Galactic Senate) to the Flavor Finder product locator on its site.