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Startup Say Its Ad Blocker Helps Publishers Generate Revenue

Business Insider reports that has launched an ad blocker that allows consumers to pay publishers not to show them ads. Using, users will pay a flat monthly fee that has yet to be determined. Optimal will then split that fee with the publishers the user visits (the exact split has also yet to be finalized.) "The sites with the highest visitor numbers will receive the bigger chunk of that revenue, but users can also indicate on the platform the sites they value the most and opt to give them a higher percentage of their monthly fee — particularly useful for niche sites that don't attract millions of monthly users but have a loyal audience. Users will also see "every cent" of where their money has gone to on the dashboard," according to the report.



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