BPA Worldwide Launches Third-Party Certification For Inventory Quality Guidelines

BPA Worldwide has launched a new certification program to support the Trustworthy Accountability Group’s (TAG) Inventory Quality Guidelines.

The guidelines outline disclosures for inventory acquisition, inventory evaluation, creative evaluation and transaction execution, as well as display and text, in-stream video, mobile and programmatic/auction advertising formats. Click here for a list of companies certified under the TAG Inventory Quality Guidelines 2.0 Initiative.

BPA Worldwide, an independent auditing organization, is recognized as an approved certifying body by the European Interactive Digital Advertising Alliance, the Global Association of the Exhibition Industry, the Association of Event Organisers, the Joint Industry Committee for Regional Media Research, the Digital Trade Standards Group and the Green Meeting Industry Council.



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