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Axel Springer's Digital Transformation

The New York Times talks with Axel Springer executives about the company’s digital reboot. That includes the senior managers who, in 2012, were sent to the U.S. “to network with Silicon Valley executives and study the habits and mores of American start-up culture.” As a result, “Digital activities now generate more than 60 percent of Axel Springer’s revenues,” The Times notes.

Read the whole story at The New York Times »

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