IAB Appoints OpenX Co-Founder As Co-Chair of Programmatic Council

The Interactive Advertising Bureau has appointed online ad exchange OpenX co-founder and CRO Jason Fairchild as a co-chair of the IAB Programmatic Council.

Council leadership includes the IAB&'s Benjamin Dick, director of industry initiatives, co-chair Bob Arnold from Google, and co-chair Jason White from CBS Interactive. The group aims to help advise the industry through the changing programmatic landscape.

As a co-chair, Fairchild's responsibilities include talking with industry influencers about current industry topics, developing standards and creating learning and training modules related to programmatic advertising.

According to a recent report from Business Insider, OpenX is looking to be acquired or sold.



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