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Adobe Predicts Wearables Will Shape 2016

  • The Drum, Tuesday, December 22, 2015 8:21 AM

Adobe research indicates that 2016 will be the year that wearables become a mainstream concern for marketers, as over half of all smartphone owners have already used a household device connected to the Internet. Adobe Digital Index (ADI) Digital Trends Report examines the development of the Internet of Things (IoT) and consumer attitudes toward "wearables." The report claims that 51% of existing smartphone owners have already interacted with a home-based IoT device.

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