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British Consumer Confidence At A Constant Record High

Consumer confidence among British shoppers remained strong for the whole of 2015, according to new figures -- the first time the Index has shown positive scores for an entire calendar year as the economy finally rebuilds. The overall Index score, compiled by GfK, increased one point to +2 in December. Consumer confidence around personal finances increased by two points this month to +3, nine points higher than December 2014. The forecast for personal finances for 2016 is 8 points higher than December 2014.

Read the whole story at Marketing Week »

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