- Fortune, Wednesday, December 23, 2015 12:13 PM
Argues Mathew Ingram in Fortune, "What’s surprising isn’t that people use ad blockers, it’s that people continue to go to websites that offer such a painful experience. The
fact that they continue to come, even with ad-blocking software installed, is a sign of how loyal they are to the site in question. Publishers should be trying to figure out how to appeal to them, not
how to send them packing."Read the whole story at Fortune »
