David&Goliath was named agency of record for popchips snacks, following a review. The agency will be responsible for all advertising and creative duties as well as spearheading the brand's
repositioning. New work, which will include social, outdoor and experiential executions, will launch in January 2016. "As we continue to expand our brand and product offerings, we wanted to partner
with an agency that truly understands the challenges and opportunities we face and who could help us reach our goals," said Marc Seguin, chief marketing officer of popchips. "We were impressed by
D&G's creative approach and look forward to bringing these great ideas to life in the marketplace." Popchips spent $4.2 million on measured media in 2014, according to Kantar Media.