This fall Casumo Casino launched the first phase of its Erase Boredom campaign by having rapper Vanilla Ice pitch the perks of vanilla ice cream. Now, the campaign is rolling out its second tongue-in-cheek phase by “refuting” research that reveals Finland residents believe bananas are the most boring fruit.
Moreover, the campaign points out that the banana isn't just a fruit, but it's a berry, so it is also Finland's most misunderstood berry.
Developed by its agency Perfect Fools Stockholm, the campaign features the Epic Banana Flip game that collects these so-called boring berries and asks Finnish people to flip them from a frown to a smile.
The goal is to make all of Finland's bananas happy again.
A video clip showcases comedian Heikki Vilja bounding around a typical Finnish market interviewing shoppers, telling the banana story and encouraging Finns to rescue the nation’s unhappy berry.
This video is backed by advertising in the form of pre-rolls and content seeding designed to drive traffic to the Erase Boredom Web site.
With Vanilla Ice and now bananas, this campaign is designed to bring happiness to viewers. Perfect Fools conducted research to discover what Finns find boring. Then, creative was designed to find joy in these previously boring areas. The intention is that the more content consumers share and watch at the site, the happier that they and, therefore Finland, will become, thus raising the brand's awareness and delivering on its mission to erase boredom.
Says Hanne Aimonen, CMO at Casumo: "Casumo is all about happiness, entertainment and providing our players with the best possible gaming experience.”