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Connected Cars Raise Questions Of Consumer Acceptance

Google wants to bring shared self-driving cars to market by 2020. In 2015, it showed signs of inching toward the marketplace by bringing aboard John Krafcik to lead the program and commencing testing in Austin, Texas. With a manufacturing deal with Ford reportedly in the works, 2016 may bring more concrete signs of Google's go-to-market plan. Meanwhile, Google's archrival Apple Inc. continues to explore cars in secrecy. For more than a decade, the U.S. government has pushed technology that would allow cars to “talk” to one another to avoid crashes, using a wireless communications frequency. It hasn't hit the market — though General Motors says it'll be offered on the 2017 Cadillac CTS — and the government hasn't built any roadway infrastructure to enable it. Transportation Secretary Anthony Foxx has vowed to propose rules by the time President Barack Obama leaves office in January 2017, but will that happen?

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