Around the Net
Pandora Relies on Data to Drive Return Visits
- Direct Marketing News, Monday, December 28, 2015 4:57 AM
Internet radio site Pandora uses targeting marketing to create personalized experiences for its 78 million monthly active listeners. For the company retargeting lapsed users is just as important as acquiring new users. The company uses data collected at registration to create high-value segments and retarget them across channels (including banner, email and mobile) in order to drive return engagement.
