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It's Time to Move On From Typecasting Millennials

  • AdAge, Monday, December 28, 2015 10:42 AM
If you're still identifying millennials simply by age, you're missing out on an opportunity to address where a consumer is in the funnel, as well as what you know about him or her based on expressed interests and previous purchases, says Eddie de Guia, managing director and co-founder of PubNative. De Gula thinks it's time to stop buying audiences and start buying individual users. Once you personalize ads, he says, you're telling the millennial user you're done with typecasting.

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